Strategic AI and CX in Healthcare Program |
Elevate Patient Care with CX and AI
In the ever-evolving landscape of healthcare, the integration of cutting-edge technology and exceptional patient experiences has become crucial to providing efficient and patient-centric care. This course, "Strategic AI and CX in Healthcare," explores the intersection of Customer Experience (CX) principles and Artificial Intelligence (AI) applications to revolutionize the healthcare industry.
|
The Ashland Strategic AI and CX in Healthcare is designed for healthcare professionals, administrators, technology enthusiasts, and anyone passionate about leveraging AI and CX to optimize patient outcomes, streamline operations, and elevate the overall quality of care. You’re guided by industry experts to use frameworks and practices developed by top companies, as you solve your real-work challenges
|
|
The Strategic AI and CX in Healthcare program encapsulates an interdisciplinary curriculum that intertwines thought leadership in healthcare, cutting-edge AI strategies, and practical frameworks, all within eight comprehensive modules. Led by seasoned industry professionals, the course offers participants firsthand insights and guidance based on real-world healthcare scenarios.
Tailored for healthcare professionals, administrators, and technology enthusiasts, this program serves as a gateway to understanding and applying AI and CX in healthcare. The course will include CX and AI Strategies Implementation Plan pre-filled with references, advice, and supporting materials that are relevant to the field of CX and AI in Healthcare. You will infuse the plan with your vision, goals, insights, designs, and initial programs, all of which will be used to drive
success for the organization.
Participants will conclude the program with not just theoretical knowledge, but also actionable plans and a certificate demonstrating their commitment to personal and professional growth in the healthcare industry.
Tailored for healthcare professionals, administrators, and technology enthusiasts, this program serves as a gateway to understanding and applying AI and CX in healthcare. The course will include CX and AI Strategies Implementation Plan pre-filled with references, advice, and supporting materials that are relevant to the field of CX and AI in Healthcare. You will infuse the plan with your vision, goals, insights, designs, and initial programs, all of which will be used to drive
success for the organization.
Participants will conclude the program with not just theoretical knowledge, but also actionable plans and a certificate demonstrating their commitment to personal and professional growth in the healthcare industry.
Module 1 - Introduction to Strategic AI and CX in Healthcare
This module presents the essential intersection of Customer Experience (CX) and Artificial Intelligence (AI) in the healthcare sector, focusing on how AI enhances patient-centric care and optimizes healthcare outcomes. Participants will gain insights into how AI is transforming healthcare delivery and patient experiences.
- Explore CX and AI synergy in healthcare.
- Examine AI's enhancement of patient care.
- Understand AI's evolving healthcare impact.
Module 2 - Strategic AI Integration in Healthcare
Learn the art of integrating AI into healthcare strategies to boost patient engagement and care quality. This covers ethical considerations and best practices of AI deployment, focusing on optimizing healthcare delivery with AI tools.
- Learn AI integration for patient engagement.
- Optimize healthcare delivery using AI.
- Study ethical AI deployment practices.
Module 3 - Patient Journey in the Digital Era
Investigate the transformation of the patient journey in healthcare through digital and AI innovations, focusing on how these technologies enhance the overall patient experience. Learn to adapt and optimize digital strategies for patient-centric healthcare services.
- Analyze digital effects on patient journeys.
- Discover AI's role in patient interactions.
- Enhance patient experience digitally.
Module 4 - Data-Driven Healthcare Decisions
Utilize AI for better interpretation and analysis of healthcare data, leading to data-driven insights for improved patient outcomes. Explore tools and techniques for making informed healthcare decisions using AI analytics.
- Utilize AI in healthcare data analysis.
- Achieve improved outcomes with data insights.
- Explore AI analytics for decision-making.
Module 5 - Innovative Healthcare Solutions
Foster healthcare innovation using AI technologies to develop solutions for unique patient care challenges. This module emphasizes applying creative and technological approaches to solve real-world healthcare problems.
- Foster AI-driven healthcare innovation.
- Address patient care challenges with AI.
- Apply creative solutions in healthcare.
Module 6 - Building Strong Patient Relationships
Explore AI tools and techniques for building enduring patient relationships, focusing on AI's role in communication, trust-building, and patient engagement. Learn methods to enhance patient satisfaction and loyalty with AI-driven approaches.
- Build lasting relationships using AI tools.
- Enhance communication and engagement with AI.
- Boost patient satisfaction through AI.
Module 7 - Fostering a Patient-Centric Culture
Concentrate on creating a culture that prioritizes patient care, augmented by AI technology. Learn to implement organizational changes that support a patient-first approach, understanding the importance of employee engagement and training in this environment.
- Create a patient-first culture with AI.
- Implement patient-centric organizational changes.
- Engage employees in patient-centric practices.
Module 8 - Managing Change in Healthcare
Tackle the challenges of implementing AI in healthcare, with a focus on managing change to improve CX. Develop leadership and management skills to guide healthcare organizations through AI-driven transformations that enhance patient experience and CX.
- Overcome AI implementation challenges.
- Master change management in AI adoption.
- Lead AI-induced organizational changes.
Capstone Project: CX and AI Strategies Implementation Plan
The CX and AI Strategies Implementation Plan is a comprehensive, customizable 15-page guide designed to elevate patient satisfaction and outcomes in healthcare through patient-centric and AI-driven approaches. It provides expert advice and resources for developing and implementing strategies that focus on understanding patient needs, enhancing experiences, and fostering continuous improvement in healthcare organizations.
|
Eric GreenbergEric Greenberg is an entrepreneur and author, currently leading Zschool as CEO. He's committed to providing the highest quality executive education programs to help professionals advance their careers and drive business success. His latest book, Strategic AI, is specifically tailored for non-technical leaders and decision-makers seeking to understand how AI is not just a buzzword, but a fundamental shift disrupting industries.
Eric is an accomplished AI instructor with a profound passion for blending the realms of AI and education. Through his mentorship and guidance, numerous AI enthusiasts have been inspired to pursue careers in this rapidly advancing domain. He actively collaborates with industry experts, leading research institutions, and AI organizations to stay abreast of the latest advancements in the field. Through his thought leadership, he contributes to shaping the future of AI by sharing insights, presenting innovative methodologies, and fostering fruitful collaborations. With over 25 years of experience, his executive education courses have been delivered by more than 40 universities internationally. His programs have been featured in the New York Times and many are consider critical programs to several fortune 500 companies. Prior to his involvement in executive education, Eric built and sold a successful marketing company with over 5000 employees and 35 offices. His book, Strategic Digital Marketing, has been translated into multiple languages and used as a textbook at several universities. He has a demonstrated passion for education, leadership, and entrepreneurship, and has presented at numerous conferences and events as an industry expert. Eric holds a degree in Economics from Wharton School of Business and a law degree from the New York University School of Law. |
|
Stephene KleinStephene Klein is a trailblazer whose academic and professional journeys stand as a testament to her relentless pursuit of excellence. She holds three master's degrees - an MBA, MPH, and MPHA - from Everglades University, Boca Raton, FL, where she graduated summa cum laude, marking her place at the pinnacle of her class with an unrivaled 4.0 GPA. This academic titan not only delivered the Graduate Commencement keynote address, inspiring a crowd of over 1,000 attendees, but she is also a notable faculty member guiding the next generation of leaders. Her profound insights and wealth of knowledge have shaped countless C-suite executives, fostering excellence and innovation on a global scale.
Outside of academia, Stephene has consistently made a global impact. As a recipient of the Global Vision Award for Brand Strategy in 2023, and a featured cover story of South Florida Magazine in 2021, she has etched her place in the global business echelons. Her dynamic role at Zschool, saw her spearhead over 300+ Advisory Board meetings, shaping the strategic direction for over 3,000 CxOs and senior executives worldwide. With 20+ years of award-winning business development and engagement marketing experience, coupled with 15+ years of senior leadership roles, Stephene consistently drives sustainable revenue growth for leading global companies. Her extensive experience across multiple domains, including sales, marketing, and partnerships, and her well-established global network, position her as a catalyst for success in complex business environments. |
|
Tiffany CraftTiffany Craft is a global business leader specializing in international expansion, strategy, marketing, and advertising. She has successfully driven growth for brands like Calvin Klein across Latin America, Asia, and Europe, leveraging cultural insights to boost international revenue.
With expertise in strategic partnerships, retail, media, and entertainment, Tiffany has developed innovative marketing initiatives that enhance brand engagement and visibility. Her ability to merge traditional and digital strategies has led to award-winning campaigns and impactful business growth. Tiffany excels in fostering partnerships, leveraging digital innovation, and integrating AI to enhance efficiency. A sought-after speaker and mentor, she champions a culture of belonging and strategic transformation in global business. |
Instructor Team Contributors
|
Victoria Rodino, PhD, ACHEDr. Victoria Rodino is a distinguished healthcare leader with a PhD in Industrial Organizational Psychology from Walden University and a Higher Education Teaching certification from Harvard University. With over two decades of healthcare experience—ten of which have been focused on digital health innovation—she brings a strong academic foundation and a passion for research-driven solutions. As a member of the Houston Christian University advisory committee, she actively contributes to advancing healthcare education and policy.
|
|
Melinda Amrein, MSOL, PHR, SHRM-CPMelinda Amrein brings more than 30 years of experience in human resources, organizational leadership, and executive coaching to her role as Instructor at Ashland University. She holds a Master of Science in Organizational Leadership from Mount St. Joseph University, a Bachelor of Science in Organizational Studies, and an Associate of Applied Science in Business Administration from Northern Kentucky University.
Melinda is certified as a Professional in Human Resources (PHR) and holds the SHRM Certified Professional (SHRM-CP) designation. She also completed Mercy University's Strategic AI in HR Program (July 2024) and the Executive Education Instructor Program (May 2025), reflecting her ongoing commitment to academic and professional excellence. |