Strategic AI for Sales Program

Enhance Your Sales Impact with AI Innovation

The most effective sales techniques seamlessly integrate AI, feeling less like a tool and more like a natural extension of your skills. Become adept in innovative methodologies, core practices, and the latest AI applications as you prepare to excel in this dynamic field and stay ahead of the curve. The Strategic AI for Sales Program, brought to you by industry leaders, will guide you in crafting strategies that support business objectives and equip you with the competencies needed to succeed.
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About the Program   –   Enroll Today!   –   Curriculum   –   Instructors

About the Strategic AI for Sales Program

In today's fast-paced business world, embracing AI isn't just an option; it's a strategic necessity for sales success. This course is your guide to understanding the core concepts and applications of AI in sales. We'll dive deep into the workings of AI, uncovering its power in streamlining sales processes, elevating customer interactions, and crafting personalized strategies.

Enroll Today!

8 Modules Online ($4,995)

Rolling Admission - Start Anytime
  • Self-paced
  • Workbooks, eBooks & all course materials
  • Hands-on projects
  • Interactive discussion boards

Strategic AI for Sales Curriculum

The Strategic AI for Sales curriculum merges cutting-edge AI insights, strategic sales methodologies, practical applications, and engaging discussions across eight comprehensive modules. Guided by seasoned sales and AI experts, you'll dive deep into their real-world experiences and strategic advice.
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Upon completion, you'll emerge with actionable strategies, a deeper understanding of AI's impact on sales, and a certificate symbolizing your commitment to professional growth and innovation in your career

Module 1 - Introduction to Artificial Intelligence (AI)​

Understand AI's essential role in revolutionizing sales, grasping fundamental principles and strategic applications. This module lays the groundwork for integrating AI into your sales techniques, enhancing strategy dynamism and overall sales performance.
  • Discover AI's potential to transform sales.
  • Learn fundamental AI concepts for competitive advantage.
  • Prepare for AI integration across sales functions.
  • Equip yourself with knowledge to dynamically enhance sales strategies.

Module 2 - AI CRM Solutions ​​

Dive into how AI reshapes CRM systems, significantly improving customer engagement and operational efficiency. You'll see how AI can turn CRM data into actionable insights for personalized customer experiences, driving smarter, data-driven CRM strategies.
  • Revolutionize CRM management with AI's capabilities.
  • Transform complex data into personalized customer insights.
  • Master smarter, AI-driven CRM decisions for better outcomes.
  • Enhance CRM strategies through AI's analytical power.

Module 3 - ​Sales Training and AI​ ​

Witness the transformative effect of AI and Virtual Reality (VR) on sales training, fostering an immersive and engaging learning environment. This module emphasizes the customization of training through AI, ensuring sales professionals can track progress and optimize skills effectively.
  • Upgrade sales skills with cutting-edge AI and VR.
  • Experience dynamic, practical learning environments.
  • Harness AI tools for targeted training improvements.
  • Personalize training approaches using AI analytics.

Module 4 - Intersection of AI and Sales​

Explore the significant impact of AI on automating and personalizing sales strategies, leading to more efficient processes and increased customer satisfaction. Learn how leveraging AI insights can streamline operations and drive better sales outcomes.
  • Investigate AI's transformative power in sales automation.
  • Boost customer satisfaction with AI-driven personalization.
  • Streamline operations with efficient AI tools.
  • Utilize AI for strategic advantages in sales.

Module 5 - AI for Customer Insights

Utilize AI to unlock predictive analytics and gain deeper insights into customer behaviors, refining marketing and sales strategies to be more aligned with customer needs. This module will transform your approach to data, enabling strategic, customer-centric decision-making.
  • Employ AI for deeper market insights and customer understanding.
  • Adapt marketing strategies based on AI insights.
  • Enhance sales effectiveness with tailored approaches.
  • Transform insights into actionable strategies for better customer engagement.

Module 6 - Reinforcement Learning in Sales

Discover how reinforcement learning enhances sales strategies, making them more adaptable and responsive to the market. You will be focusing on using AI to optimize sales tactics, improving customer loyalty and personalizing the sales experience.
  • Apply adaptive learning for strategic sales optimization.
  • Tailor sales tactics for maximum impact with AI.
  • Boost customer loyalty through personalized strategies.
  • Achieve sales excellence with AI-enhanced decision-making.

Module 7 - Multichannel AI Strategies

Learn about AI's critical role in unifying and optimizing sales experiences across various channels, ensuring a seamless and consistent customer journey. 
  • Harmonize cross-channel sales experiences with AI.
  • Ensure consistent brand experiences across all platforms.
  • Maximize customer engagement with AI-driven strategies.
  • Leverage comprehensive AI solutions for omnichannel excellence

Module 8 - AI Sales Ethics

Tackle the ethical implications of leveraging AI in sales, emphasizing the importance of fairness, bias reduction, and responsible AI use. This will prepare you to implement AI technologies thoughtfully, fostering trust and integrity in sales practices.
  • Navigate ethical considerations in AI applications.
  • Promote fairness and reduce bias with ethical AI use.
  • Cultivate trust and accountability through responsible practices.
  • Establish a foundation for ethical technology use in sales.

Capstone Project: Strategic AI for Sales Implementation Plan

Complete a hands-on project to apply and showcase your AI sales strategies in real-world challenges. This plan provides a roadmap for integrating AI into sales, enhancing customer engagement, and aligning with business goals for a significant shift in sales dynamic.

Strategic AI for Sales Instructors

Eric Greenberg

Eric Greenberg is an entrepreneur and author, currently leading Zschool as CEO. He's committed to providing the highest quality executive education programs to help professionals advance their careers and drive business success. His latest book, Strategic AI, is specifically tailored for non-technical leaders and decision-makers seeking to understand how AI is not just a buzzword, but a fundamental shift disrupting industries.
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Eric is an accomplished AI instructor with a profound passion for blending the realms of AI and education. Through his mentorship and guidance, numerous AI enthusiasts have been inspired to pursue careers in this rapidly advancing domain. He actively collaborates with industry experts, leading research institutions, and AI organizations to stay abreast of the latest advancements in the field. Through his thought leadership, he contributes to shaping the future of AI by sharing insights, presenting innovative methodologies, and fostering fruitful collaborations.
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With over 25 years of experience, his executive education courses have been delivered by more than 40 universities internationally. His programs have been featured in the New York Times and many are consider critical programs to several fortune 500 companies.
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Prior to his involvement in executive education, Eric built and sold a successful marketing company with over 5000 employees and 35 offices. His book, Strategic Digital Marketing, has been translated into multiple languages and used as a textbook at several universities. He has a demonstrated passion for education, leadership, and entrepreneurship, and has presented at numerous conferences and events as an industry expert. Eric holds a degree in Economics from Wharton School of Business and a law degree from the New York University School of Law.

Barry David Krevoy

Barry David Krevoy is a Senior Mortgage Advisor/Reverse Mortgage Specialist at Arbor Financial Group in Santa Ana California. Barry has been a loan officer for a little over 21 years and he is a United States Marine Corps Veteran. Barry is also a certified instructor with the California Bureau of Real Estate (CalBRE) through VAREP (Veteran Association of Real Estate Professionals) and teaches Realtors and other Loan Officers a course called Military Veteran Housing Certification (MVHC) about how they can best serve the Veteran Community.

Anthony Bey

Anthony Bey dedicates himself to helping top brands become customer-centric organizations, assisting startups in becoming industry leaders and promoting global awareness and support for a sustainable future. His passion and commitment have enabled companies to transform their customers and prospects into brand advocates. His insights and experience contribute to global education, including his recognized work with the United Nations and their Sustainable Development Goals. Anthony believes the customer experience should be at the forefront of a company's digital strategy, while education will pave the way forward.

With a distinguished career spanning over 20 years, Anthony has held leadership positions, providing invaluable support to technology startups and Fortune 500 companies. His expertise in sales execution, business strategy, and digital transformation has consistently created exceptional customer experiences. Anthony's role as a technology advisor for the United Nations and their 17 Sustainable Development Goals and his co-founding of Project [n]Vision further demonstrates his commitment to global progress. Additionally, Anthony is a current member of the Board of Advisors at the University of California for Artificial Intelligence and Machine Learning in Customer Experience, a testament to his ongoing dedication to the field.

​As a respected thought leader and public speaker, Anthony is frequently invited to global stages to educate audiences on the transformative nature of today's customer experience and the impact of artificial intelligence and machine learning on brands and consumers. Anthony is currently the CEO and Co-Founder of BrandFluence AI, a zero-shot, computer-vision artificial intelligence platform headquartered in Silicon Valley.​

Robert Slayton

Robert Slayton is a cybersecurity and cloud sales leader with 15+ years of expertise in executing B2B sales strategies for large enterprises and partners, solving business problems, optimizing sales processes, and cultivating deep and wide relationships within client organizations to consistently exceed sales goals.
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Deep technical and product knowledge in Cybersecurity, Artificial Intelligence, Cloud native SaaS solutions, AWS/Azure, GCP, Snowflake, and Compliance. Expertise in sales methodologies, go-to-market strategies, and sales tools many of which utilize AI to automate, predict forecasts, and close more deals.

Stephene Klein

Stephene Klein is a trailblazer whose academic and professional journeys stand as a testament to her relentless pursuit of excellence. She holds three master's degrees - an MBA, MPH, and MPHA - from Everglades University, Boca Raton, FL, where she graduated summa cum laude, marking her place at the pinnacle of her class with an unrivaled 4.0 GPA. This academic titan not only delivered the Graduate Commencement keynote address, inspiring a crowd of over 1,000 attendees, but she is also a notable faculty member guiding the next generation of leaders. Her profound insights and wealth of knowledge have shaped countless C-suite executives, fostering excellence and innovation on a global scale.

Outside of academia, Stephene has consistently made a global impact. She is a Gold Medalist, Storytelling Writing Award Winner (2024), and the recipient of the Global Vision Award for Brand Strategy (2023). She was also the featured cover story of South Florida Magazine (2021), and has etched her place in the global business echelons. Her dynamic role at Zschool, saw her spearhead over 500+ Advisory Board meetings, annually, shaping the strategic direction for over 10,000 CxOs and senior executives worldwide.

With 20+ years of award-winning business development and engagement marketing experience, coupled with 15+ years of senior leadership roles, Stephene consistently drives sustainable revenue growth for leading global companies. Her extensive experience across multiple domains, including sales, marketing, and partnerships, and her well-established global network, position her as a catalyst for success in complex business environments.​

Elissa Cham

​I am a seasoned leader with a proven track record of driving strategic growth and program excellence. As a Senior Director and Instructional Designer at Zschool, I have been at the forefront of shaping and executing high-impact programs that engage top-tier executives and industry leaders. My expertise encompasses leading comprehensive sales and marketing initiatives that not only attract prospective clients but also build enduring relationships with key stakeholders.

With a deep-rooted background in customer success and client relations, I have consistently elevated customer retention, satisfaction, and advocacy through innovative approaches and a commitment to excellence. In my prior role as Customer Success Manager Lead and Trainer at Sykes Enterprises, I was entrusted as the primary liaison for our most valued clients, spearheading efforts to maximize product adoption, uncover upsell opportunities, and advocate for client needs across multiple departments.
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My extensive experience in customer service leadership, honed through pivotal roles at Aerus Electrolux and Acosta Sales & Marketing, has equipped me with a profound understanding of customer-centric strategies and team management. I am passionate about fostering growth, delivering value, and inspiring excellence in all aspects of program management and client engagement.

Rosemary Frappier

Rosemary Frappier is a seasoned professional with over 30 years of leadership, customer experience, and strategic management expertise. As an Instructor, she draws on her extensive background to teach and facilitate senior leaders, helping them achieve organizational success.

Rosemary holds a Bachelor of Arts in Sociology from Montclair State University and is a certified Lean Six Sigma Green Belt, highlighting her dedication to process improvement and operational excellence. Currently, as the Director of Advisor Experience at Zschool, she has been pivotal in shaping business strategy and leading teams with distinction for over four years.  Her extensive experience is further deepened by her prior roles as a Program Director and Manger for executive education programs, where she refined her skills in Customer Experience, Design Thinking and Transformative leadership. She has also held various leadership roles in the non-profit segment, including Treasurer for the Marine Academy of Science and Technology and President of the PTSA in various schools within the Matawan Aberdeen Regional School district. 

Known for her caring and empathetic nature, Rosemary is a devoted wife of 25 years and a mother of three. She enjoys traveling, reading, and spending time with her dog, Margo. Her ability to connect and seek out the opinions of others make her sessions engaging and fun.